Experience
Professional Journey
Professional experience across CAELIC, digital marketing, communications, analytics, volunteering and international business projects.
Founder - CAELIC
2026- Present
Founded CAELIC to provide website creation, digital marketing, SEO and AEO services for small businesses, professionals and organisations. I design and develop responsive websites with a focus on performance, search visibility, AI discoverability and clear business objectives.
Assistant Marketing and Communication, deCogan
06/26-08/26 (3 months)
Supporting marketing strategies and communication initiatives, managing social media and completed LinkedIn outreach at deCogan. Focused on content creation, CRM, brand development and data-driven insights (including Google & LinkedIn analytics), SEO- thereby meeting my first year study requirements.
Ticket Sales Volunteer, Photos & Videos, TourPourLaVie
16/05/26
Volunteered as Ticket Sales Assistant for a charity car exhibition benefiting sick and disabled children. Managed ticket sales and visitor flow while also helping the promotional videos and photographs of the displayed vehicles. The event was organized by TourPourLaVie to raise funds for Sourire à la Vie.
Application Tester (Skill-based Volunteering), Complical
04/25-05/25
Provided user-based feedback and identified bugs while testing the Complical site. Used Jira as the main project management tool to document issues, track tasks, and contribute to product improvements.
Marketing Director, Aeternum
09/22-06/23
Acted as Marketing Director in a high school business project competition. Contributed skills in graphic design to media displays and social media. Participated in the West Berkshire round of Young Enterprise competition. Completed market research, attended trade fairs, managed YouTube account.